View all news

Addie Finch of Tufin Recognized as One of CRN’s 2020 Women of the Channel


BOSTON--(BUSINESS WIRE)-- Tufin® (NYSE: TUFN), a company pioneering a policy-centric approach to security and IT operations, today announced that CRN®, a brand of The Channel Company, has named Addie Finch, director of channel sales, North & South America at Tufin, to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision, and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers, and other IT organizations.

Addie’s career spans 10 years in the IT channel. She joined Tufin as an individual channel and sales contributor in 2018 and was quickly promoted to director of channel sales Americas when the channel team was expanded. She is now responsible for the partner ecosystem in North and South America.

Over the past two years, Addie formalized a new set of channel productivity and contribution metrics, providing her team with relevant and measurable partner initiatives. Addie implemented a program in which her team worked with partners to broker introductions and open conversations in dozens of targeted, new logo prospects. As a result of her efforts, a significant amount of new pipeline was generated during the second half of 2019.

“Addie has reenergized Tufin’s channel program, establishing a framework that turns traditional channel relationship-building into measurable results,” said Jeff Wilmot, vice president of sales, Americas, Tufin. “Under Addie’s leadership, channel account managers are more empowered than ever to strengthen HQ programs and relationships, generate new, incremental leads at the field level, and broker end user meetings for Tufin’s field sellers. On behalf of the entire Tufin team, I congratulate Addie on this accolade.”

“CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.”

The 2020 Women of the Channel list will be featured in CRN® Magazine on June 8 and online at

About Tufin

Tufin (NYSE: TUFN) simplifies management of some of the largest, most complex networks in the world, consisting of thousands of firewall and network devices and emerging hybrid cloud infrastructures. Enterprises select the company’s Tufin Orchestration Suite™ to increase agility in the face of ever-changing business demands while maintaining a robust security posture. The Suite reduces the attack surface and meets the need for greater visibility into secure and reliable application connectivity. With over 2000 customers since its inception, Tufin’s network security automation enables enterprises to implement changes in minutes instead of days, while improving their security posture and business agility.

Find out more at:

Follow Tufin on Twitter: @TufinTech

Read more on Tufin’s blog: Suite Talk

Susan Rivera
Corporate Communications Manager, Tufin

Source: Tufin

Categories: Press Releases
View all news